If you’ve
decided that a cleaning business is the best type of
business for you, congratulations! Starting anything
new can be nerve-wracking yet exciting at the same
time. As a new business owner, your first order of
business after choosing what type of cleaning
service you want to own and creating your marketing
plan is advertising. A lot of people confuse
advertising and marketing, which isn’t a big deal.
Advertising simply is a small piece of the large pie
of marketing. It’s the way you can reach out to
potential customers who have a need for your
services.
Don’t worry if
you don’t know the first thing about advertising.
You will find that there are so many methods and
styles of advertising you will actually have a hard
time choosing what to use. Advertising is good for
you and your business because it will help bring
potential customers in. These customers will be the
first of many.
The first and
most important kind of advertising is called word of
mouth. This advertising is advertising you can’t pay
for. Say it’s your first few weeks of advertising.
You’ve done a stellar job at the home or office you
cleaned. Your client will recommend you to other
people that he or she knows. This type of
advertising is one of the best you get and the
hardest to attain. But it should be easy since your
goal is to do a stellar job.
You can also go
the traditional routes. Take out at ad in your local
paper or pay for a small spot in your phonebook. The
best way to do this is detail the services you offer
and how to contact you. You don’t need to take up
half the space of the phonebook (if you’re worried
about expense). People will find you. There are also
mainstream media types of advertising. Have a friend
at your local station run an ad for you or pay for a
30 second blurb during your favorite radio show.
Place an ad on your car or at your neighborhood
community center. These are but a few of the ways
you can advertise.
Finally,
there’s the Internet route. Everyone has a website,
so why shouldn’t you? Even a simple website can help
attract potential clients. You can even ask them to
give you testimonials that you can post. That way
you get the advantage of word of mouth and a website
that will promote your business.
It doesn’t
matter if you’re starting a small home cleaning
business or a giant cleaning service. A little
advertising goes a long way. Whatever you spend on
advertising will come back to you threefold and go a
long way. It will ensure a steady stream of new
clientele as well as find you those who will become
your regulars.
