Advertising your own cleaning business isn’t as hard
as it seems. There are many easy ways to advertise
your business using less expensive techniques to
effectively get customers to come to you.
What is advertising? Advertising is a form of
communication. It’s the use of different types of
media like radio or TV to persuade people to buy the
product. Everyday you as the ordinary person are
bombarded by almost a thousand advertisements. Don’t
believe it? You hear ads on the radio, watch them on
TV, see them on your mobile phone, and close pop-ups
while surfing. These ads are the result of
multi-million dollar campaigns.
But what about your advertising campaign as the new
business owner? How can you successfully advertise
your cleaning business without breaking the bank and
with maximum results? You might initially want to
follow what you see on the TV but you can easily
advertise your business with what you have on hand.
First, remember that you are persuading people.
You’re telling them why your services are better,
cheaper, and faster or whatever angle you’d like to
pursue. You have to tell them how your cleaning
business can benefit them. This is the first
thing that people look for with advertising and you
can take advantage of that easily. First, think of
why your business is different. Does your cleaning
service use only natural products? Are you cheaper?
Faster? Open 24/7? Willing to clean up any mess or
stain? Short keywords like these should appear on
your ads.
You can easily print up marketing materials
that you can use for your cleaning services. You can
use any desktop publishing program you have or
download one. Print up a few business cards,
brochures and flyers to hand out to people. This is
one the ways you can easily advertise your cleaning
business. A few words of advice: these marketing
materials should be easily identified as yours.
Although it might be tempting, don’t go around
making ten million different designs for your
posters. Sticking to a theme and template may be a
good idea for your first set of materials.
You don’t even have to pay for ad space in
the beginning. Use your local community center
billboards, your local grocery or even your local
bar as places to put up your ads. Not only do you
get people to read your ads, you can easily persuade
the owner to spread the word around about your
business. It’s easy to place a flyer or a brochure
where people can spot them and pick them up.
You might want to consider taking out ads with your
local television network, radio station or
newspaper. For a small fee, you can reach out and
inform more people about your cleaning service.
Place an ad around town or in your car. These are
easy ways to drum up business for your cleaning
service.
Finally, remember that it takes time. You can’t
magically expect your ads to bring in customers
ASAP. Just remember to put in why your cleaning
service is the best cleaning service in town and
your number in big bold letters. The calls will
surely come in!
