One of the big mistakes that new business owners
make is confusing advertising and marketing. Most
people think that it’s the same thing even when it
isn’t. Advertising simply is a part of marketing.
Marketing is really how you present your product or
service to the market.
Think of it this way. If you have your office
cleaning service, how do you market it? This is a
question that you should ask yourself early on
because it will help decide what course your
business will take in the future.
First, you have to ask yourself, what makes me
different? What is my business? How is it different
from every other cleaning business out there?
For example, if you have your office cleaning
business, what makes you different from all the
competition out there? This will give you an idea
later on about how to advertise your business.
Knowing about the competition helps you determine
your price range as well as how to market yourself
differently. A good example is to look at Pepsi and
Coca Cola soda products. These products are
essentially the same but are marketed differently.
Look at different competing products to give you an
idea of how competition works in the marketplace.
Read up on marketing. There are many books available
online and even in your local bookstores that can
give you an idea of how to successfully market your
business. Knowing how to market can be the
difference between failure and success. A little
research in the beginning can help you a lot later
on.
Second, your office cleaning business is geared
towards cleaning offices and other areas of
business. Whom are you targeting specifically? Are
you going to clean big offices, small offices or
small local businesses? This will help you know who
to talk to as well as who will take advantage of the
services you offer. If, for example, you want to
offer your services to small businesses, you will
know what price range they can afford and therefore
what your price ranges should be.
Third, take a look at the market. Know what’s going
on around you. You certainly can’t advertise a
high-priced office cleaning business if the market
isn’t good. This is one way for you to keep up not
only with the times but with the market that will
affect your business.
Finally, determine how these factors affect your
advertising. A good advertising campaign takes not
of the marketing situation, which the target
audience or customer is and how you can persuade
these customers that you are the business for them.
A great advertising campaign builds around these
factors so that it can show customers how your
office cleaning business can give them the best bang
for their buck.
Remember, marketing your office cleaning business
isn’t as hard as it seems. It is simply a matter of
doing research and knowing how to present your
product to your customers so that you will be hired
and remembered. Good luck with marketing your office
cleaning business!
