Promoting your cleaning business need not be a
difficult and frustrating thing. You might think,
well, why do I need this? Haven’t I marketed and
advertised enough? Do I need to send in the clowns?
Of
course not. Promoting your cleaning business is
another way for you to find new customers and keep
old ones. You can easily promote your cleaning
business without resorting to hiring clowns, riding
in blimps with a sign trailing out the back or
breaking the bank.
How
is promotion different from advertising or
marketing? It’s not that different, it’s simply part
of what they call a marketing mix. This marketing
mix involves everything from the pricing of your
service and how you distribute it. Promotion is a
part of advertising.
If
you’ve taken out an ad about your cleaning business
on the TV or radio or even you’re your local paper,
you’re actually already promoted your cleaning
business. This is the first and most obvious way of
promoting your services. It’s also the easiest
because you get other people to do it for you. You
can even route your promotion through an advertising
agency if you have the budget to hire them. Don’t
worry if you can’t, you can easily do it by printing
out your own marketing materials. This type of
promotion also includes mailing your brochure to
people, direct advertising or simply going up to
your neighborhood grocer to offer your cleaning
service.
There are other ways to promote your business.
Promotion is simply another way to make people more
aware of what you have to offer them and how it can
benefit them in the long run. You can easily promote
your business within your cleaning service. How is
this done? This is done by giving your workers or
employees special benefits. Kind of like, because
you work at Wal-Mart, you get a discount off grocery
items. Most employers and businesses do have
something like this going on with their employees.
Their workers can also use your services but for a
smaller fee. That’s another way of promoting your
cleaning business. An added bonus is this is a great
boost for employee morale.
Giving discounts and promotions to new and regular
customers is another way to both attract and keep
their business. Discounts on special occasions are a
great way for you to promote your cleaning services.
This is especially true for holidays like Christmas
or Thanksgiving when most people will have a lot of
people over. Why not take advantage and offer a
special rate. This will help you drum up more
business for you! Everybody loves a deal! Why not
have special office party clean-up promotions?
Things like that will help customers realize that
there are many great benefits with staying with your
company.
These are but a few of the ways you can easily
promote your cleaning services and your cleaning
business. You don’t have to be a marketing expert to
do these things! These are easy to do, easy to make
ways of promoting your cleaning business.
