A name is very vital for your
cleaning business. It is very much the first thing
that customers see or look for – in a website, a
phone book, newspaper ads, company car, and in your
building. Your name represents what your business
stands for. A name is one of the key points that
will determine your success or failure.
Creating a business name will bring positive image
to prospective clients, suppliers, and to your
employees. Once they know your business name and
what the reputation brings to the public, every
customer would likely associate with your business
and make transactions with you. That is why, it is
very best that you should pick for a name that is
memorable, unique, easy to pronounce, and attractive
to a lot of customers.
There are different ways on how to name your
business. Although this is a major part in a
business-building process, still, a name of your
business must bring personal touch. However, if you
don’t have plans to make this business as a long
term investment, settle for a name that is less
personal.
Use suggestive names or descriptions for the name.
Pick one that best describes your company or
business. Do some brainstorming of key words and
phrases. If you can, also create a tag line or a
slogan for an added bonus. List down words and look
for the thesaurus to have more additional words.
Other ways to make a name is to use words that best
describe your services and benefits. Such words like
spotless, dust-free, and tidy-free and more can be a
major help in building a name. Combine words if you
can. For sure, you can come up with something after
a series of brainstorming.
For other possibilities of making of a name for your
business, here are a couple of questions that you
want to consider:
- Is it concise?
- Is it distinct?
- Does it convey the message you want your
customers to see?
- Is it pleasant to hear?
To avoid getting sued and copyrights, make sure that
the name is not already trademarked. Visit the
website of U.S. Patent and Trademark Office and
search it up. They have tons of lists that are
already used nationwide. If the name you suggested
is not in use, it’s time for you to do the next
step: operate your business.
A business name will definitely bring you more
customers. Make sure that your name is suitable and
gives you a heads up to the right direction.
